Ep 90 | The Business of Pleasure: Tools for Self-Love in Midlife with Oboo founder Amy St. Germain

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What if the most important love story you nurture this Valentine's Week isn't with a partner, but with yourself? In this conversation on Pleasure in the Pause, host Gabriella Espinosa sits down with Amy St. Germain, founder of Oboo, a pleasure-forward wellness brand creating tools designed specifically for midlife bodies. Amy shares her journey from 25 years in corporate to starting a sexual wellness company at age 50, guided by her own perimenopause wake-up call and a deep desire to help women stay connected to pleasure, curiosity, and confidence.

This episode is a shame-free exploration of self-pleasure as self-care, the health benefits of vibrators for midlife women, and why desire doesn't disappear as our bodies change. Amy breaks down the science behind blood flow and tissue health, introduces the concept of the "Pleasure Reset," and offers practical guidance on choosing tools that actually work for changing bodies. Whether you're navigating dryness, decreased sensitivity, or simply want to reclaim pleasure on your own terms, this conversation reminds you that your body is amazing at every age.

About Amy St. Germain

Amy St. Germain is the founder of Oboo, a pleasure-forward wellness brand creating tools and products designed for midlife bodies. What started as her own wake-up call turned into a mission to make intimacy, desire, and self-pleasure feel accessible, practical, and shame-free. Through Oboo's thoughtfully designed products and open, honest conversations, Amy helps women feel more at home in their bodies, laugh a little more about the changes of midlife, and stay open to trying something new. Her approach blends curiosity, humor, and real-life usefulness. Her favorite reminder: desire doesn't disappear in midlife. It just needs better lighting, better language, and better tools.

Highlights from our discussion include:

• Perimenopause was Amy's wake-up call to leave her corporate career and start a sexual wellness company focused on midlife women.

• Vibrators aren't just for pleasure. They improve blood flow, reduce dryness, support pelvic floor health, and can even reduce hot flashes.

• The "Pleasure Reset" is five minutes of pressure-free self-pleasure with no goal, no performance, just reconnection with your body.

• Better lighting, better language, and better tools are what desire needs in midlife, not fixing something that's broken.

• Pregaming (warming yourself up before partner intimacy) takes the pressure off and allows you to arrive ready and connected.

• Using lubricant makes everything feel better, even if you don't think you need it.

• Responsive desire (needing triggers to get in the mood) is normal in midlife and requires invitation, not expectation.

• Oboo’s top pleasure tools for greater self-connection, and how to choose what works for your changing body

The most important love story you'll ever nurture is the one with yourself. Your pleasure is not a luxury, it's essential to your health and vitality. This Valentine's season, give yourself permission to prioritize pleasure not as something selfish, but as a radical act of self-love.

Learn more about Oboo:

Oboo Website

Oboo Instagram

Resources Mentioned:

Oboo Blog - The Pleasure Reset (5-minute pressure-free self-pleasure practice)

Kinsey Institute research on self-pleasure and symptom relief

Ep 80 Good Vibes

Ep 64 Communicating with a Partner about Pleasure

If you're seeking to reclaim your pleasure and vitality, join Gabriella at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pleasureinthepause.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for this enlightening journey into the heart of female pleasure and empowerment.CONNECT WITH

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